Franchisee-first. FMM-driven. A 90-day plan to secure 20–50 stores, prove velocity, and build the foundation for regional and corporate expansion.
Our best path into 7-Eleven is to secure 20 to 50 franchisee-owned stores through local field marketing managers who can open doors, support placement, and drive reorders.
At the same time, we enter the official supplier process, use ECRM, join NCASEF, and prioritize regional FOA shows. This is where Shiky and the team can build strong franchisee relationships quickly.
We also need a NACS buyer strategy, a clear distribution solution, and a complete sales and compliance package. The goal is a 90-day pilot that proves velocity and creates the foundation for regional expansion.
7-Eleven is not one buyer, it's thousands of owner-operators. That's an advantage — it's the same 'one owner, one yes' motion Easy Days is already built for.
Even in markets where we already have distribution — like New Jersey — we still need someone locally driving store visits, opening doors, supporting placements, and hitting velocity + reorder goals.
While we build the initial 20-to-50-store base, we simultaneously enter the official 7-Eleven supplier process, complete RangeMe submissions, and use ECRM to build relationships with the relevant buyers and category decision-makers.
Register through 7-Eleven's official supplier onboarding. Product setup, W-9, insurance, COIs, item catalog, and every SKU-level compliance doc.
RangeMe is 7-Eleven's discovery front door for buyers. Full profile, sell-sheet, COAs, and case-level pricing loaded and kept current.
Pre-booked 20-minute buyer meetings — beverage, functional beverage, alt-alcohol, private-label. Fastest buyer conversion per hour in the industry.
The National Coalition of Associations of 7-Eleven Franchisees (NCASEF) and its regional FOAs are the direct line to the franchisees who control their shelf. Regional FOA shows may be our strongest near-term opportunity.
The room where multi-unit owners actually meet vendors.
SoCal FOA · SFBA FOA · Chicagoland FOA · United FOA (NY/NJ) · Florida FOA — highest-leverage rooms for us.
One franchisee-leader intro can unlock 20 stores in a single conversation.
Join NCASEF as a supplier partner. Sponsor at least two regional FOA trade shows in Q1. Send Alex, Shiky, and one FMM per event. Leave with signed pilot commitments — not scans.
There is a strong opportunity to develop a buyer-meeting strategy around the NACS Show. We should not simply attend. We identify the right buyers, franchisee groups, and distributors in advance and pre-schedule meetings.
"Can I order Easy Days through my normal purchasing system?" We need an answer per market, per store, day one.
Every 7-Eleven metro is not created equal. Phase 1 concentrates the sales team where franchisee density, an active FOA chapter, and workable distribution overlap — so a single FMM can open, service, and prove velocity inside one drive-time radius.
| # | Metro | Store density | FOA chapter | Distribution path | Wave | Store list |
|---|---|---|---|---|---|---|
| 01 | Los Angeles / SoCal Largest franchisee density in the country. Active FOA leadership. Energy-shot category is already familiar to the operator base. | ~115 LA metro · ~2,014 CA | Alliance of 7-Eleven Franchisees FOA | Regional DSD + Core-Mark | Alpha · Days 1–45 | View & export ↗ |
| 02 | Dallas–Fort Worth Second-largest state footprint. Franchisee-friendly market. Home office proximity opens category-manager doors after pilot velocity is proven. | ~195 DFW · ~1,089 TX | DFW-area FOA | Core-Mark + regional DSD; CDC option | Alpha · Days 1–45 | View & export ↗ |
| 03 | NYC / Long Island Existing CDC infrastructure lowers logistics friction. Dense franchisee cluster within a 60-mile radius of a single FMM route. | ~600 NY state · LI cluster | Metro NY / Long Island FOA | Bohemia, NY CDC + DSD | Alpha · Days 1–45 | View & export ↗ |
| 04 | South Florida (Miami / Broward) Fast-growing c-store base. Active FOA that welcomes new-brand pilots. FMMs open to placement resets outside corporate planogram. | Dense FL cluster | Central / South FL FOA | FL beverage DSD | Beta · Days 30–75 | View & export ↗ |
| 05 | Chicagoland Cohesive, historically strong FOA. Single-metro win creates a case study repeatable across the Midwest. | Chicagoland cluster | Chicagoland FOA | Core-Mark DSD | Beta · Days 30–75 | View & export ↗ |
| 06 | Bay Area / Northern CA Second CA hub, distinct FOA reach from SoCal. Extends CA volume without cannibalizing LA activation. | Part of CA ~2,014 | Cal-Neva FOA | Core-Mark DSD | Beta · Days 30–75 | View & export ↗ |
| 07 | Las Vegas Impulse-heavy tourist traffic. Small enough to saturate with 1 FMM. Ideal proof-point for velocity math. | NV cluster | Cal-Neva FOA | Regional DSD | Watch · Days 60–90 | View & export ↗ |
| 08 | DC / Northern Virginia Dense corridor, high daypart traffic. Reserve for Phase 2 unless a franchisee champion emerges earlier. | DMV cluster | Regional FOA (Baltimore-area chapters) | Core-Mark / regional | Watch · Days 60–90 | View & export ↗ |
Professionally designed, digitally printed, and organized into a complete buyer and franchisee meeting package.
During this period, secure the first 20 to 50 stores, prove velocity, establish the ordering and servicing process, build franchisee advocates, and use those results to support broader regional and corporate expansion.
That's the story we walk into SEI corporate with — and the story that funds the regional and national rollout after it.